The type of record/format is important to sell and distribute to our audience; the audience's demographics include the likes of a variety of music including classic indie music of which would have been published on vinyl. Therefore they audience would have an interest in collecting vinyls as this is quite an iconic features, and are popular in shops such as Urban Outfitters where our audience like to shop.
Following the theme of the 1980s, vinyl format were still common as digital media came out late 80s.
I considered other formats for the digipak, but a record i personally think would appeal to the audience more, as well as fitting the nature of a digipak, which are quite small and compact so the 7" vinyl will be suitable.
Here are some examples of the presentations of vinyls:
M83's Hurry Up, We're Dreaming.
The use of two colours representing the two tone of blue and pink lighting in the album cover, featuring the two models who are in the music video to the song in the album "Stella McQueen"
The Beatles Meet the Beatles
A simple cover indicating the name of the band. A classic gramophone record which is black, but to make it unique they have used the rainbow colours for the inside where the name of the title will be in.
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