Digipak

SPCTRM's USP would be this idea of the identity of the teenage Girl. As digipaks must some how sell to the target audience, they must having a unique selling point, seeing as digipaks can be full of artwork, bonus tracks, CD, DVD etc. For our artist, we have decided that the digipak's USP will be based on the Girl; the front cover will be of the back of her, as she reaches her hand out and a rainbow is reflected onto it, this acts as a metaphor as she is reaching out to a spectrum of light. Once you open up the digipak, both sides next to the CD in the middle will be side profiles of the girl, revealing who she is (in a way). We don't want to focus on SPCTRM image in a way, but his music, keeping it minimal and still have his theme of 80s, colour, and emotion in it.