Friday 21 August 2015

Our Artist: SPCTRM


The name of our artists is called SPCTRM, abbreviated for "Spectrum" which could mean several things; colours, emotions, as it means an entire range. It's a one man band who creates alternative music that doesn't conform to one genre; producing electronic, garage, indie and R&B music. SPCTRM is from London and has the cultural background of the urban city. The reasoning behind the name SPCTRM literally comes from the meaning of the word spectrum; The entire range. For example London has a spectrum of cultures, ethnicities, races and stories behind everyone's life. So the name is like a symbolic representation that anybody can interpret themselves. My artist produces music so express himself, and this can be recognised through his album artwork, music videos and song lyrics, through the use of features such as iconography - green for jealousy, red is love or danger and so on.


We want to achieve an 80's feel with this album as our artist is heavily influenced by this era as it was the decade he was born in. I like the first experiences with the technological advances like the computer, game consoles and even things like lava lamps. It seems like the 80s was a time of no light and being immersed into the digital world, to different era's coming together, two ends of the spectrum coming together. But the reasoning for the missing of some letters. I feel it gives a space-age like alternative feel to it; it could be said that our artist's emotions and experiences are out into the album which they are and that represents SPCTRM but the missal for the letters proves you don't know everything about this artist, leaving SPCTRM ambiguous.