Tuesday 24 November 2015

Digipak

Here is my finalised Digipak from the material I have created through photography:





The digipak's low-key lighting in contrast to the vibrant colours is essentially a representation of a night out in a club (where SPCTRM performs). Other connotations such as SPCTRM in a variety of colour to present the theme and emotion of SPCTRM as an artist. The red lighting of the girl who is inexplicit to the audience - linking to the girl in the music video, creates a chiaroscuro technique as she is illuminating from the darkness and could connote danger or love, as these are both symbolic to SPCTRM's youth culture. These act as 360 degree experience of the girl as there is the front 'head and shoulders' shot which is the first photo the audience can see as they open the digipak, which is then followed by the left sleeve which is the left POV shot of the girl and open the sleeve again to reveal the vinyl and the right POV shot of the girl. The back cover of the track listing is an overlap of different colours to emphasis the variety of colour, and generally because I found this technique works because of the simplicity of the digipak. This also includes the barcode for purchase, website, copyright and the record labels logo for legitimacy.

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