Music videos are audiovisual experiences which are used to accompany a song, generally modern day music videos (which are most relatable to my Media A2 project) explore a medium of art and creativity.
i) music videos communicate through TV-screen and TV-speakers ii) music videos are a form of low-brow popular culture
iii) the reception of music videos depends on the beholder (music video may be beautiful or ugly, art or trash, etc.).
The music video can represent the artists genre, style and typically pop artists, are iconic towards their target audience, so their appearance within the music video could be crucial.
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