Genre

The genre of music I am most interested in exploring is Future Garage/electronic, of which I will be using the song "Girl" by Jamie XX. Girl creates a very surreal atmosphere almost; experimenting with colour, lighting, dynamics and general creativity will fit the song perfectly. As we have this idea in mind, we're on the hunt for a name to fit our male artist.

Conventions of Electronic Music Videos

Camerawork - Lots of mid shots to show the artist performing the music; DJ's make music through electronic instruments i.e the Synthesiser, which involves upper body movement and this instrument is positioned mid torso/ hips so this shot is most complimentary.

Editing - The shots are cut to the beat, and Girl has a fair amount of beats so there will be a lot of different shots to make the video coherent. Around the 3rd into the music video there is some kind of change, and the song changes slightly, so the pace of the cuts will alternate and something new will be added/change.

Setting - Dependent on what the narrative is, or what the lyrics connote. Girl doesn't have many lyrics, but begins with the dialect "Most beautiful girl in Hackney" so according to Goodwin, we should have the setting in Hackney to begin with in order to make the video make sense to the song. Electronic is generally aimed at a 'younger' audience, so urban settings would compliment the genre.

Performance - A mash up of the artist and the actress/actor. There could be a somewhat narrative as electronic music doesn't usually have much lyrics and mayb
e a voice over instead, so the performance could literally be anything upbeat.