Ideas and Concepts

The music video which I will be making for Girl will be a representation of Youth and will explore the themes of which young people face at this particular age range; 17-20 such as gender, sex, relationships, identification and illegal behaviour. The purpose of this is because it will act as an iconic material for the demographic of the audience of this genre; 17-20 year olds, as the Girl will act as symbolism of the youth culture. The performance of the Girl includes the before-said, of which micro-features will be greatly considered to give off the right vibes, seeing as the genre is electronic and is generally upbeat and 'positive'. Despite the actual concept of the music video may have negative features, the idea of a fantasy-like lifestyle is to be portrayed of the 'teen-life'. I will further research and plan features of Mise-en-scene in order to represent the Girl accurately, and will use social media such as Tumblr as a source for making conscious decisions as the demographics would use these kind of social media too, of which this entire fantasy of 'coolness' is desired. With demographics in mind, the music video is most applicable as the Girl will be an iconic part of growing up, and young girls who use Tumblr for example to appreciate other icons would react well to our music video because of this.

The idea of youth culture pin points a few things to mind; grittiness, urban-London and art. All of which will be considered in the music video. The grittiness, unfortunately will not be able to be done through filming, but used in post-production, for example VHS effect, as this holds connotations of crime. This effect could also be used before even the introduction of the music video, to create the urban feel from the start, and as the song begins with talking, it could be a subtle intro. The girl will be based in Hackney, as the song lyrics include this,  although the filming may vary around London, as the girl will represent a care-free lifestyle, including travelling on her own.

The Girl (actor) will be around 17/18; the demographic, and should be effortlessly beautiful to show the care-free lifestyle, yet being this idea of perfection despite her not for example the gif below of 

Poison Ivy. Furthermore, features of the film Trainspotting have influenced some conceptual ideas of our music video, for example the relationships, drug abuse and youth, as well as micro-features such as the use of neon lights and cinematography, where a lot of close ups and panning is used to make the audience feel as if they are with the girl - personal.