Evaluation Q3

What have you learnt from your audience feedback? 


Our audience feedback was based upon students in my media class, meaning that they potentially could fit our target audience, therefore audience feedback could essentially benefit us for the best outcome. Our first presentation on our music video with initial ideas; music artist, theme, ancillary texts, song choice and target audience, our feedback concluded that our theme of 80s and reminiscing was a good choice with the idea of a montage, as well as the use of colouration and light that we wanted to depict in our theme. 
Initially we wanted to re-create drug abuse in our music video to reflect growing up and the addiction to the girl (and lyrics) however our feedback questioned where this would be suitable for the (young) audience. We wanted to show this through a close up of drug (prop) on the tongue of the girl, however we used subtle elements such as using POV shots and then creating a visual echo in post production to connote the effect of drug use, which after  the final showing of the music video, our feedback was positive in particular. 

In our final showing, all feedback was positive:

Colouration is good

Although its a montage, you can still see a narrative

Reminds me of a foreign films

Filmography/cinematography is lovely

Pact/Cuts are good

Visually a 'masterpiece'

Nice use of intertextuality 

Very 'Tumblr'

Executed our ideas

Like the style throughout

Text is accurate.

This supports that our concept does in fact suit our target audience, as the response we wanted from SPCTRM's audience (the same audience in real life) was what we wanted/expected, which was to make the music video 'inspiring' - aspire to be 'tumblrish' or be in a relationship etc. 

Evaluation Q2

Evaluation Q1.

Feedback - A-level media

We done a viewing of our music videos during lesson to get the positives and negatives and general comments of our production. These are some of the comments that were made in response to our music video:

• Colouration is good
• Although its a montage, you can still see a narrative
• Reminds me of a foreign films
• Filmography/cinematography is lovely
• Pact/Cuts are good
• Visually a 'masterpiece'
• Nice use of intertextuality 
• Very 'Tumblr'
• Executed our ideas
• Like the style throughout
• Text is accurate

Theme

American Diner

We decided to shoot in an American Diner as this creates a vintage feel to the music video of which we wanted to achieve being the 80s. This consisted of a POV shot and camera movements of close ups of the Diner to highlight the colours and patterns to draw attention to the audience. Props such as a soft drink was used as iconography to show a normal experience of the girl as the music artists remises on this memory. 

Overlays

I used an overlay of found footage of clouds from google to overlay onto some footage of which I used to create a dream-like experience, as at this point the atmosphere of the song changes to quite dreamy. 

I achieved this by changing the opacity of the clouds to a small number and overlaying it onto the footage of me. 

Intertextuality

We used found footage from Tumblr from the 80's to add to our theme, carrying our a colourful aesthetic.

Theme

Our theme throughout the music video, more heavily towards the 2/3rds of the song is strongly themed on neon lighting to express a cultural and night-like feel. 

                                      

Multi-media

We incorporated graphics with our music video to create a visually interested music video with  variety of visuals. This was made in photoshop and rendered to make a gif. We used the title of the song overlaid onto the Girl, conforming Goodwin's analysis of visuals and lyrics. 

We used intertextuality to almost create a narrative of what the artist is portraying in his music video - love and lust. Here we used subtitles to emphasis a narrative as this is used in foreign films.

Editing - Visual Echo

I used the visual echo effect to create a dream-like atmosphere between the relationship of the Girl and the music artist. This could also hold connotations of love because of the colouration as well as drugs because of the slow distortion of vision.

 

Editing

 Blinking effect - POV shots

 

Cinematography

POV shots - unrevealing the artist

Mid Shots and colouration

Close ups and colouration

POV Shots

Inspired by Gaspar Noe, I've used POV shots as a way to censor the artist.

Gaspar Noe - Cinematography

Colours, lighting and camera shots are so visually interesting in Gaspar Noe's Enter The Void. 
I feel inspired to use POV shots that create a sense of understanding the character and creating an in-depth feeling. 
The use of neon colours project the real urban and city-like theme of the film, such as clubbing and strip clubs, drugs and alcohol, presenting this youthful and gritty landscape.  

Influences

Gaspar Noe - Love

I love the use of Gaspar Noe's intense and 'long' directing in his films, particularly Love. These screenshots demonstrate wide angle shots/ two shots to reveal a some-what relationship, as well as the setting. The setting is important here as it signifies cultural understanding and interests which reveal about the characters. The relationship between Murphy and Electra is shown through cinematography, and the use of lighting is heavily influenced creating warm and cold tones, connotations and a visually beautiful effect.

Typography